Built by someone who understands websites, marketing, and business systems.

Square One Strategy was founded by Michael Ouellette to give service businesses a more practical way to build and manage their online presence.

With a background in digital product ownership, marketing technology, analytics, website systems, and campaign execution, Michael brings a structured approach to helping businesses look more professional online and capture leads more reliably.

Most service businesses do not need an overcomplicated agency relationship. They need a professional website, clear messaging, reliable lead capture, and someone who keeps the system maintained after launch.