Foundation Website
Square One builds and manages a clean website that explains what you do, shows why customers should trust you, and gives them a simple way to call or request a quote. No big upfront build fee.
$299/month / 12-month minimum / No upfront build fee
Why it matters
Before anyone picks up the phone, they look you up. That moment, ten seconds on your website, is where you win or lose the job.
Word of mouth, your truck, a Google search. Something makes them curious.
Phone out. Name in Google. They want to see if you're real and worth trusting.
First impression is instant. A clean site builds trust. A bad one ends it quietly, before you ever get a chance.
01They hear about you. Word of mouth, your truck, a Google search. Something makes them curious.
02They search for you online. Phone out, name in Google. They want to see if you're real and worth trusting.
03They decide in seconds. A clean site builds trust. A bad one ends it quietly, before you ever get a chance.
Is this the right starting point?
Foundation Website is for businesses where the online presence is the constraint. If any of these sound familiar, this is your starting point.
You're not findable online. Customers who look you up see nothing, or a competitor.
Old copyright, broken images, a design from years ago. If the site looks neglected, customers assume the business is too.
Most customers search on their phone. If your site doesn't work there, it doesn't work.
You do quality work, but the website doesn't reflect it. Customers judge before they ever call.
No form, no click-to-call, no obvious next step. Interested customers leave without reaching out.
When someone searches for your service in your area, you're nowhere to be found. They don't search your name. They search the service.
What you get
What we build
What we manage
Real work
A real website Square One built and manages. Same offer, same process.
Website
windcraftmultihulls.com
Windcraft needed a website that actually reflected the quality of their business. Square One rebuilt it end to end: clean pages, clear service sections, mobile-friendly, and a simple way for customers to reach them.
View site ? (opens in new tab)"Michael and Square One have done an outstanding job for us. He is responsive, creative, detailed, organized, and professional. My favorite part is being able to hand over a task or idea and know it will be handled with very little effort on my part. This is a huge time-saver and provides a level of confidence that is hard to find."
Tommy Clark
President, Windcraft Multihulls
Pricing
Foundation Website
$299/mo
12-month minimum / No upfront build fee
What that covers
How it works
From day one to ongoing updates, we handle the whole thing.
Day 1
You send photos, services, and details. We handle the design, copy, and build. No back-and-forth, no meetings about meetings.
Day 14
Your site goes live, tested across mobile and desktop. One revision round included before launch.
Live in two weeks
Ongoing
Text or email a change anytime. We ship it. No tickets, no logins, no waiting weeks. Standard updates are included every month.
When you're ready to grow
Once leads start coming in, each system in the Square One ladder builds on the last. Start with the foundation, then add what your business actually needs next.
Most service businesses rebuild their website every few years because the last one couldn't grow with them. Every system we add connects back to this foundation, so the work you're doing now keeps compounding.
Free website review
Send it over and we'll take a look. Here's what we check:
We'll review your site and let you know honestly where it stands.
We look at your current website or online presence, check whether the Foundation Website is the right starting point, and follow up with the next step. If it is a fit, we will show you what needs to change and how the $299/month website system works.
Yes. The Foundation Website is $299/month with a 12-month minimum. That covers the website build, launch, hosting, standard updates, and a simple monthly website snapshot.
No setup fee by default. The 12-month minimum is what makes the no-upfront-build-fee model work. If the project needs extra pages, custom functionality, heavy copywriting, or unusual setup work, we will tell you before anything starts.
You provide the basics: business name, logo if you have one, services, service areas, phone number, email, photos if available, reviews and testimonials if available, domain access, and any existing website login or hosting details if relevant.
Up to 5 core pages are included. For most service businesses, that usually covers the homepage, services, about and trust, project photos or reviews, and contact and quote path.
We clean up and organise the copy from the information you provide. This includes making your services clearer, improving headings, tightening calls to action, and making the site easier for customers to understand. Deep brand messaging, long-form SEO content, or large copywriting projects are separate.
Usually, yes. If you already own a domain, we can help connect the new site to it. If you do not have a domain yet, we can help you choose the cleanest next step.
No. Foundation Website is a managed website, not a full marketing system. It does not include ad campaigns, SEO content management, CRM, SMS, missed-call text-back, review funnels, email campaigns, or call tracking. If you need those things from day one, we will tell you during the review which starting point makes more sense for your situation.
We will tell you during the review. If you need ads, SEO, CRM, automation, booking logic, ecommerce, or custom integrations, we will recommend the right next system instead of forcing the website offer to do work it was not designed to do.